In the ever-changing world of technology, having an online brand presence is not just an advantage. It is essential. As the world is moving towards mobile shopping, your business must be available on the respective user-preferred platform. Therefore Big Commerce is a leading eCommerce platform where numerous stores operate. If you want your business to run parallel as technology grows, Big Commerce will be the right choice for you.
It is an e-commerce platform where you can create your store to sell multiple category products and services. Additionally, it has grown immersively in the past years. However, creating a store is not enough if your brand doesn’t reach the consumer’s browser.
Yes, ranking high on search engines is mandatory to boost sales and audience engagement and reduce bounce rates. Here’s the need for BigCommerce SEO experts. They are the professionals who optimize your BigCommerce store to enhance its ranking and website’s loading speed. Therefore, in this write-up, we will provide you with all the practices a BigCommerce SEO expert utilizes. First, let’s start with the term SEO.
Understanding the Fundamentals
Before we explore the best Big Commerce SEO practices, let’s understand the basics of SEO. SEO encompasses a wide range of strategies and tips that aim to boost your website’s visibility on search engines like Google. For instance, if someone searches for a keyword or phrase that is similar to your website content, you want your website to rank on the first page; it is what SEO is. Despite valuable and unique content, you have to optimize on-page, off-page, and technical SEO to enhance sales and amplify brand reputation digitally.
Now, you have understood the concept of SEO. Let’s move ahead with what BigCommerce SEO experts do to accelerate a website’s performance.
BigCommerce SEO Experts’ Best Strategies
To hire a Big Commerce expert, knowing what they do is crucial. So, this section contains all the tips Big Commerce SEO experts perform to intensify website visibility on search engine result pages.
The Power of Keyword Research
Big Commerce SEO experts are specialized in finding the keywords or phrases users are searching for when they search for a similar product or service to yours. There are tools like Google keyword planner and SEMrush that helps to discover the precious keyword user last searched. After finding them, seamlessly integrate them into your website’s product description, title, meta tags, and content. This helps Google crawlers find the content of your page and index it properly.
Crafting Captivating Product Descriptions
Product descriptions are your product’s virtual salesperson. That defines what your website is about. The description mustn’t be too long. It must be precise and concise with relevant information. Try to insert the primary most searched keyword into the description. Explain the product’s advantages, attributes, and applications. Additionally, incorporate these data with high-resolution and compressed images or videos to briefly explain the product.
Navigating the Mobile-Friendly Landscape
As we said, mobile is the primary platform for online shopping and browsing. BigCommerce SEO experts understand this need and work effectively to optimize your website and make it responsive across all devices. Additionally, search engines rank mobile-friendly websites on their search engine result page. A user-friendly website not only increases visitors’ experience but also boosts the brand’s reputation, increases the conversion rate, and minimizes the bounce rate.
Embracing High-Quality Content
Content is paramount to high ranking website. It can be in various forms, including case studies, blog posts, guest posts, web pages, testimonials, customer reviews, etc. According to the data, well-researched and SEO-optimized content has the power to harness a website’s potential to new heights.
Constructing a Solid URL Structure
Your Big Commerce website’s URL structure holds significant power to impact the visitor experience and SEO. Therefore, provide descriptive URLs that directly inform users with insights into the page content.
The Need for Speed
Website speed is the major core factor of a website’s ranking as search engines rank a website that loads instantly on the searcher’s browsers. Employing different techniques such as image compression, caching, reducing HTTP requests, minimizing the CSS & Java scripts, etc., can promptly enhance your Big Commerce website loading speed and directly increase its search ranking.
Crafting Compelling Meta Tags and Descriptions
Mets tags and Meta descriptions are at the forefront of your website content, as they appear just below your weblink on search engines. Add valuable information about your content and product description that tempts users to open the link. Additionally, implement the relevant keywords in meta tags that help search engines understand your website context.
Upholding Website Security
User data security is an important aspect to consider at the time of the transaction. Incorporate techniques like SSL encryption and secure their higher ranking.
The Influence of Backlinks
Backlinks are a strategy for acquiring a reputable website link to your website. Collaborate with influencers and acquire high-quality backlinks on your Big Commerce store. Despite quantity, consider quality.
Therefore, these are the strategies BigCommerce SEO experts use to optimize your Big Commerce website.
In conclusion, mastering the best BigCommerce SEO tips is essential to stay ahead of the competition. In this blog, we have discussed what SEO is and how it works in favor of your website’s ranking. Furthermore, we have explained the strategies that a BigCommerce SEO expert utilizes to optimize your website.
You can manually use techniques such as keyword implementation, content enhancement, meta description refinement, website speed optimization, and quality improvement.
Many businesses choose to hire BigCommerce experts to optimize their websites with SEO techniques. Therefore, the company you choose must be well-known for the aforementioned strategies.
Additionally, Makkpress Technologies is a well-established company, offering SEO services to Big Commerce stores for over 10 years and providing all the techniques required to enhance Big Commerce stores’ overall performance. Thus, remember that SEO is an important concept that needs to be performed as it generates outcomes over time.