Technology And Its Effects on the Over 55’s in Restaurants The Restaurant business is set for a revolution in technology but could there be looming problems?

Having new technology like mobile phone ordering and tracking, ordering kiosks, custom mobile apps, table location using cell phones, online only ordering and a host of other technologies designed specifically for improving the customer experience sounds like a great idea… but are they?

The rise and rise of the restaurant and eatery since 2007 is wonderful and everyone loves to eat in them. But there are a substantial number of potential customers that cannot use those technologies no matter how they try. And it’s not really their fault!

There is no doubt that technology can improve customers experience. There is a substantial percentage of customers that are not at all savvy with using technology and that is a problem. Consider that the value of fast food restaurants in the UK in 2017 for fast food including takeaways alone was a massive £5.1 Billion but adding up across the whole sector to over £14 Billion and even what seems to be smaller percentages of potential customers adds up to massive loss of business.

While 56% of consumers between the age of 45-64 do use technology in restaurants that leaves a massive 44% of that age group that do not use technology. Indeed, for the USA around 65% of customers over 55 prefer to be served by waiting staff.

Careful consideration of how and where technology is used to improve customer experience is a key consideration for its success, after all who wants to ignore up to 44% of customers because the technology was less than perfect? Remember that the National Restaurant Association says that the number one feature cited by ‘baby boomers’ was a loyalty and rewards program so integrating that in to customer experience technology creates a win/win situation when enticing that sector of customer in to your restaurant or business.

It is noted that in the UK the government has provided national statistics about personal wealth by age where the average liquid wealth was at its highest between age 55 to 64 so it makes a great deal of sense where technology could be introduced as a customer interface that the technology itself does not turn away the wealthiest people with disposable income in UK from any restaurant or business.

Fastest Home Sale by Owner Sales Strategy If you’re wanting to save a heap of cash by opting for a home sale by owner, there are a few things you should keep in mind in order for a quick, solid sale. The main thing to remember is that we’re in a recession and that old sales methods will not be as effective as they once were. This article aims to help you get a better price in the current market.

To be successful in a home sale by owner, you’ll need to make smart choices regarding your advertising strategy. Not long ago buyers needed to react quickly to house advertisements in fear of someone else snatching up the property before they could make an offer. It’s a lot different these days, so try to be creative, exciting, and most of all unique. Use the internet in combination with a strong print media campaign, and you’ll see plenty of buyers expressing interest.

As for the actual house showing once you’ve got a few buyers lined up, there are a few different strategies that you might like to try. I’ll talk about the 3 main methods of house showing.

Event-style Mass Showing

This is exactly what it sounds like. Hold a kind of party in your house and invite all the prospective buyers at the same time. This will allow buyers to look at the competition, and will generally result in higher bids. This works well for a trendy property, but not so well if your house is not so fashionable.

Up Close & Personal Showings

This involves presenting your property to buyers one at a time. It allows you to build personal relationships with them, and also gives you an opportunity to show them how confident you are in your asking price. Be careful with this if you’re not a “people person”, as it can backfire if you let it show how desperate you are to sell. I’m talking massively undervalued offers here!

Virtual Tours

This is a new method, and is proving to be highly effective, especially when buyers are from interstate or overseas. It’s pretty easy to do if you’ve got a good digital camera. Just take a heap of good photos and upload them to an online property market. The better the photos, the higher chance of interested buyers.

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